Bread Financial Holdings (BFH) Technical Analysis

As of 2026-07-22, BFH last traded at 101.87 USD (+0.19% on the day) and is in a uptrend on the daily timeframe — price above rising 50-DMA, 50-DMA above 200-DMA. Nearest levels: 91.13 USD support below, 105.2 USD resistance above. 14-day RSI is 42.8 (bearish).

Last updated 2026-07-22 · Source: FMP end-of-day prices (adjusted); indicators computed by SniperIQ

Is BFH in an uptrend or downtrend?

Bread Financial Holdings is in a uptrend — price above rising 50-DMA, 50-DMA above 200-DMA.

Last close101.87 USD (+0.19%)
20-day average101.39 USD
50-day average95.87 USD
200-day average78.27 USD

Key support and resistance levels for BFH

Derived from swing pivots over the last 200 sessions:

LevelTypeStrengthTouches
105.2 USDResistanceMinor1
109.91 USDResistanceMinor1
LevelTypeStrengthTouches
91.13 USDSupportMinor1
82.8 USDSupportStrong3
73.78 USDSupportMinor1

BFH 52-week range, momentum and volatility

52-week high109.91 USD (7.3% below)
52-week low53.83 USD (89.2% above)
14-day RSI42.8 (Bearish)
14-day ATR3.68 USD (3.61% of price, High volatility)

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Frequently asked questions

Is Bread Financial Holdings (BFH) in an uptrend or downtrend?

As of 2026-07-22, BFH is in a uptrend on the daily timeframe — price above rising 50-DMA, 50-DMA above 200-DMA. Last close 101.87 USD vs 50-day average 95.87 USD and 200-day average 78.27 USD.

What are the key support and resistance levels for BFH?

Nearest support is around 91.13 USD (minor, 1 touch). Nearest resistance is around 105.2 USD (minor). Levels are derived from swing pivots over the last ~200 sessions.

What is BFH's 52-week high and low?

Over the last 52 weeks, BFH traded between 53.83 USD and 109.91 USD. It is currently 7.3% below its 52-week high.

Is BFH overbought or oversold?

The 14-day RSI is 42.8 — in a neutral 30–70 range. Momentum reads as bearish.

How volatile is BFH?

Its 14-day Average True Range is 3.68 (3.61% of price) — high volatility relative to price.